Authentic Appoints Warren Bowers as General Manager, Africa

Fashion and sports brand executive will oversee Authentic’s growth across the Region.

License Global

June 18, 2024

1 Min Read
Authentic Brands Group logo
Authentic Brands Group logoAuthentic Brands Group

Authentic Brands Group has announced the appointment of Warren Bowers as general manager, Africa. In his new role, Bowers will spearhead Authentic’s expansion strategy across Africa, cultivating strategic partnerships to drive long-term value and growth for its portfolio of brands.

“This strategic appointment underscores Authentic’s commitment to expanding its presence in emerging markets worldwide where our brands can lead,” says Henry Stupp, regional president, EMEA and India – lifestyle, Authentic. “We had the privilege of working closely with Warren during Reebok’s launch across Africa and are excited to welcome him as Authentic’s first team member based in the region.”

With more than 25 years of experience in the fashion, outdoor and sports sectors, Bowers has a proven track record of success in assembling top-performing teams, progressing from managing director to overseeing retail, wholesale distribution and licensing responsibilities.

Bowers’ previous roles include serving as managing director, Bounty Brands, as well as senior retail director, adidas.

“I am pleased to lead the charge for Authentic’s impressive portfolio across Africa,” says Bowers. “The African market presents a tremendous opportunity for growth, and I am excited to work with our partners to expand our brand presence, drive long-term growth and create lasting value in this diverse region.”

Based in Cape Town, South Africa, Bowers’ appointment is effective immediately.

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License Global

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