Authentic Appoints Warren Bowers as General Manager, AfricaAuthentic Appoints Warren Bowers as General Manager, Africa

Fashion and sports brand executive will oversee Authentic’s growth across the Region.

License Global

June 18, 2024

1 Min Read
Authentic Brands Group logo
Authentic Brands Group logoAuthentic Brands Group

Authentic Brands Group has announced the appointment of Warren Bowers as general manager, Africa. In his new role, Bowers will spearhead Authentic’s expansion strategy across Africa, cultivating strategic partnerships to drive long-term value and growth for its portfolio of brands.

“This strategic appointment underscores Authentic’s commitment to expanding its presence in emerging markets worldwide where our brands can lead,” says Henry Stupp, regional president, EMEA and India – lifestyle, Authentic. “We had the privilege of working closely with Warren during Reebok’s launch across Africa and are excited to welcome him as Authentic’s first team member based in the region.”

With more than 25 years of experience in the fashion, outdoor and sports sectors, Bowers has a proven track record of success in assembling top-performing teams, progressing from managing director to overseeing retail, wholesale distribution and licensing responsibilities.

Bowers’ previous roles include serving as managing director, Bounty Brands, as well as senior retail director, adidas.

“I am pleased to lead the charge for Authentic’s impressive portfolio across Africa,” says Bowers. “The African market presents a tremendous opportunity for growth, and I am excited to work with our partners to expand our brand presence, drive long-term growth and create lasting value in this diverse region.”

Based in Cape Town, South Africa, Bowers’ appointment is effective immediately.

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like