Asembl Launches Bundaberg Rum Shaving Kit

Australian rum brand, Bundaberg Rum, is expanding for the first time into the personal care category with the launch of a shaving kit. Asembl brokered the deal on behalf of Bundaberg Rum with Game On for a range of branded personal care products centered on grooming, hair removal and oral care.  

The first of two launches this year, Bundaberg Rum travel body wash and shaving sets, a safety razor and a scented candle, are available in stores and online in Australia. The second launch ahead of Christmas will include a Bundaberg Rum shower kit, shower mirror and premium shaving set.  

“We are excited to be taking the Bundaberg Rum brand to the shelves of the Shaver Shop through this exclusive partnership with Game On,” says Matt Miles, head of rum, Bundaberg Rum. “We continue to work with the Asembl team to develop innovative new ways for consumers to interact with their favorite rum, and this extensive range of branded personal care products is the first time for us to land in the personal care category and to work with both Game On and the Shaver Shop. With the first drop now in-store and the second coming ahead of Christmas, we are certain Aussies are going to enjoy lathering up with Bundy.” 

“As leaders in licensed product development for personal care, we’ve embarked on an incredible journey with Asembl to capture the cultural essence and vibrant spirit of Bundaberg Rum, seamlessly integrating it into a range of essential grooming products for men,” says Rhian Joseph, creative lead, Game On. “Our partnership with Shaver Shop, the premier destination for products of this caliber, has only enhanced the perfection of this range. We have meticulously infused the Bundaberg magic into every product, ensuring they resonate deeply with the brand’s core fans. We’re proud to offer a collection that speaks to the modern man, whether he’s at home or on the go.” 

“There is no better place for Australia’s No. 1 rum than at Australia’s number one retailer for all grooming, hair removal and oral care needs,” says Justin Watson, managing director, Asembl. “We are incredibly thrilled to have brokered this deal on behalf of Bundaberg Rum with the Game On team for the Shaver Shop. It is an absolutely ripper of a collection that will see Aussies scrubbing up alright.”