Branding executive Nicole Burt has joined the talent and media firm APA.

In her new role, Burt will focus on identifying new licensing and partnership opportunities for the firm’s expanding branded lifestyle business. 

“Nicole is a seasoned brand marketing and licensing executive who has worked with some of the biggest names in the consumer and celebrity space,” says Brian Dow, senior vice president and partner, APA, to whom Burt will report. “I’m very pleased to have her on my team, and look forward to her helping us continue our growth in this sector while servicing our extensive roster of existing clients.” 

Prior to joining APA, Burt was associated director of business development at Brand Sense Partners, where she spent six-plus years working with celebrity estate and corporate clients including the Jimmy Hendrix estate, The Farrah Fawcett Foundation, Marlon Brando for Rolex, Jenny McCarthy, Priscilla Presley, Sheryl Crow, MGM and Chrysler.