ABG Signs with SportChek to Expand Reebok in Canada 

Reebok to be carried in 300 SportChek stores and e-commerce platforms throughout Canada.
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License Global

March 9, 2022


Authentic Brands Group (ABG) has announced a new and expanded partnership with SportChek, a Canadian multi-channel retailer, for the Reebok brand.  

SportChek will carry Reebok apparel and footwear for men, women and kids across 300 of its corporate-owned stores and websites through the long-term agreement. The agreement covers SportChek and Sports Experts banners.  

Product will be sourced from Reebok Design Group (RDG), a brand hub for design, development, innovation and supplier of core product categories to partners worldwide. 

"We are thrilled to expand Reebok's footprint at SportChek," says Nick Woodhouse, president, chief marketing officer, ABG. "As a native Canadian, I am personally acquainted with Canada's vast retail landscape, and there is no question that SportChek is the quintessential destination in the region for consumers seeking active and lifestyle brands. This partnership further cements Reebok's presence in this very important and active market." 

"SportChek is proud to

partner with ABG and expand its role as a key retail destination in Canada for Reebok," says Stephen Brinkley, president, SportChek. "Reebok provides an incredible product assortment and brand value to our customers, and we look forward to partnering with RDG on an enhanced Reebok offering of high-quality and modern styles." 

SportChek anticipates the rollout of an expanded Reebok assortment across its banners to begin this fall. The strategic partnership between ABG and SportChek is non-exclusive, and Reebok will continue to be sold in various retail locations across Canada. 

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