19 Crimes Partners with Martha Stewart and Marquee Brands for Wine Launch

Stewart's new wine is 19 Crimes' first California Chardonnay.

January 26, 2022

Martha Stewart holding a bottle of Martha's Chard

Treasury Wine Estates

19 Crimes has added a new Chardonnay from American businesswoman Martha Stewart to its lineup.

"I am thrilled to announce the launch of Martha's Chard in partnership with 19 Crimes," says Stewart. "The world didn't need just another Chardonnay, so I created one that is clean, crisp and flavorful without being too heavy or oaky. It pairs perfectly with my delicious recipes or can be enjoyed on its own. I hope you love it as much as I do!"

19 Crimes tells the stories of heroes who have overcome adversity. This spirit lives on through innovators like Stewart, a self-made icon who turned her passion into a thriving business empire that has made her a household name around the world. Martha's Chard joins two previous California launches from 19 Crimes partner, Snoop Dogg, 19 Crimes Snoop Cali Red and Rosé, in addition to a portfolio of Australian wines including the signature Red Blend.

"The release of 19 Crimes Martha's Chard comes as the brand has experienced explosive growth, delivering the

No. 1 U.S. Wine Innovations in both 2020 and 2021 for our first California wines with global icon, Snoop Dogg,” says John Wardley, vice president, brand marketing, Americas, Treasury Wine Estates. “Just like her creative collaborator and friend, Snoop, Martha Stewart also embodies the spirit of 19 Crimes – disruption and culture creation. We couldn't be more excited to welcome another absolute icon of modern American culture to the 19 Crimes family."

19 Crimes Martha's Chard is available nationally.