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How Are Australian Kids Consuming Content? Find Out Here

How Are Australian Kids Consuming Content? Find Out Here

Turner Australia has released findings of its latest New Generations report, revealing how children ages 4 to 14 consume content and engage with ads.

The report found that TV remains the largest medium in terms of monthly usage for kids despite the growing popularity of short-form video platforms.

On average, kids watch more than two-and-a-half hours of TV and movies across all devices on a typical day, the report found.

Kids watch an additional 75 minutes on short-form video platforms, with cartoons remaining their favorite type of TV content, followed by movies and live-action kids shows. Use of newer technology has increased among kids, with streaming devices (+124%), smartwatches (+69%) and VR devices (+60%) all climbing significantly since 2016.

The most common online activity for kids is short-form video viewing on websites and apps (73%). The Top 5 YouTube channels kids watch are Dan TDM, Ryan’s ToysReview, Minecraft, Jake Paul and Hobby Kids TV. Other findings: Social media usage remains much lower for kids, with only 27% using any platform in the last month; “Fortnite” was the second-highest favorite title for boys; and TV ads outperformed YouTube ads among kids.

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