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Gudetama Cracks Confectionery Deal in Indonesia

TAGS: Consumer Insights Archive Gudetama Sanrio Shirokuma
Gudetama Cracks Confectionery Deal in Indonesia
Sanrio has signed a sweet deal with Jakarta-based Japanese dessert café Shirokuma for a new range of desserts themed around Gudetama, the lazy egg.

Sanrio has signed a sweet deal with Jakarta-based Japanese dessert café Shirokuma for a new range of desserts themed around Gudetama, the lazy egg.

The program, dubbed Gudetama in Dessertland, sees Gudetama as a jiggly pudding with banana milk soft cream on a Ferris wheel filled with snacks and a mochi waffle sleeping under a cotton candy cloud.

The Gudetama in Dessertland menu items are available now across Shirokuma locations. The restaurant’s flagship in Kota Kasablanka, South Jakarta, has been decorated to match the theme.

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