The sponsorship will provide IGDA members data and insights that will help quantify sales across different gaming platforms and channels and improve marketing and game development. All IGDA members will have access to NPD webinars, and members who are new NPD clients will receive a discount on NPD/EEDAR-syndicated gaming reports.
“NPD is excited to work with IGDA to help support its members as they navigate through an increasingly competitive marketplace,” says Rob Liguori, president, NPD Games. “We look forward to providing the market expertise developers need to work more effectively and have a more positive impact on their bottom lines.”
“This partnership with NPD will further the IGDA’s goal of helping game developers maintain successful careers,” says Jen MacLean, executive director, IGDA. “The intelligence offered by NPD will enable developers at studios large and small to better navigate the business aspects of game development so their companies can weather the storms of our hit-driven industry.”