) is collaborating with Dutch fashion brand Mercer Amsterdam for a limited-edition capsule collection that celebrates UCLA’s sports heritage. The partnership has been brokered by UCLA’s European licensing agent
. The collection includes varsity jackets, a tennis pocket tee, a quarter zip, a crewneck and a basketball-inspired sneaker.
“This collaboration is a perfect match that elevates both brands by bringing Mercer’s signature style, and keen design insights to bear in presenting UCLA’s widely celebrated sports lifestyle heritage, resulting in a highly curated collection of impeccable quality and thoughtful design details,” says Cynthia Holmes, director, UCLA Trademarks and Licensing.
“The entire Mercer brand has been based on that American Sports Heritage vibe, working together with UCLA especially focusing on the tennis theme was a dream come true as it doesn’t only fit the brand DNA, it also fits my own DNA,” says Pim Dresen,
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