Troy Athletics, The Brandr Group Launch Group Licensing for Student-Athletes

Troy Athletics and The Brandr Group (TBG) have established a group licensing agreement for student-athletes across all the Trojans’ 16 athletic programs. The partnership creates new opportunities for Troy University's student-athletes to profit off their name, image and likeness (NIL) using the school's official trademarks and logos. 

"We're excited to announce this dynamic partnership with The Brandr Group to propel our student-athletes forward in the NIL marketplace,” says Brent Jones, athletics director, Troy University. "While we have already implemented many great initiatives behind the scenes for our student-athletes when it comes to NIL, this is the first of several exciting new opportunities that we are announcing in the coming days for our student-athletes when it comes to helping them reach their full NIL potential." 

The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with the Troy University logos and marks. Student-athletes can join a group licensing program on a voluntary basis. TBG will facilitate group licensing opportunities on behalf of the student-athletes while not limiting individual NIL rights. Potential licensees interested in learning more about the program should contact Jim Neish at TBG. 

Related:Kansas State University and The Brandr Group Launch Group Licensing for Student-Athletes

TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space. 

"NIL unlocks profitable opportunities for student-athletes across the collegiate sports landscape, and this group licensing agreement with Troy Athletics allows its student-athletes to take advantage of this new environment," says Rick Perko, vice president, program development, The Brandr Group. "Troy student-athletes now have the option to financially benefit from their NIL through co-branded opportunities across Troy's merchandising and sponsor portfolio. The dedicated Trojans fanbase will also benefit with new avenues for engagement with their favorite players." 

Official Troy Athletics merchandise, including team jerseys with the name and number of Trojans players who have joined the respective group licensing program, will be available for purchase once TBG enters into agreements with applicable school trademark licensees.