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Tokyodachi Mascot Mania Underway

Voting, consumer products and more are included in the launch.

Tokyodachi Mascot Mania, the month-long college championship of collegiate social media engagement, has commenced its 2021 competition, generating more than 600,000 votes in its first week and is expected to exceed 2 million engagements this year.

The Tokyodachi brand features anime versions of the mascots of many U.S. colleges and universities, who compete in a monthlong collegiate mascot competition called “Mascot Mania.”  Starting with 256 Tokyodachi College mascots, Instagram users vote each day by bracket, round after round, until only 1 University is left standing. 

“The unique quality of Mascot Mania is that it has nothing to do with how big a school is, how many five-star recruits they have, or how famous their alumni may be,” says David Gormley, founder, Tokyodachi.  “What really matters is how much the fans love their Tokyodachi mascot and engage students, faculty and alums to vote for them.”

Building upon the Tokyodachi brand’s success in the collegiate world, The Brand Liaison is expanding the existing collegiate and special edition characters to a wide range of consumer products, including accessories, backpacks, plush, figurines, collectables and NFT’s as well as seek strategic collaborations for in-bound licenses such as music icons, celebrities and other characters suitable for anime avatars.

To learn more about Tokyodachi licensing, visit


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