The Tokyodachi brand features anime versions of the mascots of many U.S. colleges and universities, who compete in a monthlong collegiate mascot competition called “Mascot Mania.” Starting with 256 Tokyodachi College mascots, Instagram users vote each day by bracket, round after round, until only 1 University is left standing.
“The unique quality of Mascot Mania is that it has nothing to do with how big a school is, how many five-star recruits they have, or how famous their alumni may be,” says David Gormley, founder, Tokyodachi. “What really matters is how much the fans love their Tokyodachi mascot and engage students, faculty and alums to vote for them.”
Building upon the Tokyodachi brand’s success in the collegiate world, The Brand Liaison
To learn more about Tokyodachi licensing, visit www.TheBrandLiaison.com.
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