Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
December 21, 2022
Seton Hall University Athletics and The Brandr Group (TBG) have established a group licensing agreement for the university's student-athletes covering all the Pirates' 14 sports.
This partnership creates new opportunities for Seton Hall student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
"As we continue to grow our NIL program, giving our student-athletes the means to co-brand with the University that they represent will help them further take advantage of their NIL opportunities," says Bryan Felt, director, athletics and recreation, Seton Hall University. "Teaming with The Brandr Group on this agreement opens up avenues for group licensing opportunities and will make things very easy for our student-athletes to begin profiting from sales of apparel and merchandise. An added benefit is that this will give our fans new options to support their favorite Seton Hall student-athletes."
The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with Seton Hall logos and marks. Student-athletes will have the option to join a group licensing program voluntarily. Participation in the program will not limit any student-athlete's NIL rights in their individual licensing and marketing activities.
TBG, a brand management, marketing and licensing agency, will manage and administer the program and create licensing opportunities for student-athletes.
"Group licensing deals have been a game changer across the collegiate sports landscape, and we look forward to working with Seton Hall Athletics to create profitable opportunities for their student-athletes," says Rick Perko, vice president, program development, The Brandr Group. "Through this group licensing agreement, Seton Hall student-athletes now have the option to monetize their NIL through the school's sponsorship and merchandising portfolio, while Pirates fans will enjoy new ways to celebrate their favorite players."
Read more about:The Brandr Group
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Fendi Launches Premium Chupa Chups Lollipop HolderFeb 26, 2024
Licensing International, Sports & Fitness Industry to Hold 2nd Annual SummitFeb 26, 2024
RHS, Radley Intro Horticulture-Inspired Handbags, AccessoriesFeb 26, 2024
Igloo Coolers Releases Special-Edition Looney Tunes Lunch BagFeb 26, 2024