OneTeam Partners (OneTeam) and Opendorse have announced a partnership that will deliver group licensing opportunities to athletes at scale.
The partnership, which comes as college athletes are afforded the right to be compensated for their name, image and likeness, designates OneTeam as the exclusive group licensing partner of Opendorse.
"This partnership with Opendorse enhances our ability to deliver innovative licensing opportunities to athletes at every level," says Ahmad Nassar, chief executive officer, OneTeam Partners. "As landmark changes on NIL go into effect, and on the heels of last week's Supreme Court decision, college athletes can at long last license their NIL to the biggest brands in sports."
OneTeam will leverage Opendorse Deals, a sports industry athlete marketplace, as its platform to manage all group licensing initiatives. Through Opendorse Deals, athletes can opt-in to group licensing programs and receive compensation for using their NIL on consumer products like video games, jerseys, and t-shirts.
"OneTeam shares in our commitment to empowering college athletes at all levels with turnkey and customized monetization opportunities," says Blake Lawrence, chief executive officer, Opendorse. "There is tremendous upside to the group player licensing model, and we're excited to unlock more opportunities for college athletes looking to be compensated for the use of their NIL and brands seeking to reach current and prospective customers in innovative ways."
To become available for future group licensing opportunities, college athletes can sign up and complete their Opendorse Profile at any time and opt-in to Opendorse Deals beginning July 1.