The three have teamed to create and distribute educational resources.

License Global

July 6, 2021

2 Min Read

As student-athletes gain the right to monetize their name, image and likeness, OneTeam Partners, has announced that it has partnered with NIL advisory and education firm Altius Sports Partners and INFLCR-Teamworks, content and compliance software platform for college athletics programs, to create and distribute group rights educational resources.

“This is a transformational time in college sports, and we are excited about the opportunity to bring group licensing opportunities to college athletes,” says Ahmad Nassar, chief executive officer, OneTeam. “The INFLCR platform will help us reach athletes where they are and provide them with superior educational resources, developed with Altius Sports, and long overdue access.”

ASP will provide educational support on group licensing to be distributed to student-athletes through the INFLCR platforms.

Through this strategic partnership, OneTeam will provide student-athletes on the INFLCR platforms with educational resources developed with guidance from ASP and group rights experts from OneTeam and endorsed by former college athletes. INFLCR and Teamworks will provide their growing user community of more than 150,000 student-athletes, with the ability to opt-in and sign OneTeam group licensing agreements (GLAs).

"Group licensing has long been a key component of name, image and likeness,’’ says Casey Schwab, chief executive officer and founding partner, ASP. “There isn’t a better partner around than OneTeam when it comes to collaborating on how best to empower student-athletes to best position themselves for this space."

The INFLCR platform includes:

  • In-App Access
    In the INFLCR Verified Compliance Exchange, student-athletes will be directed to education on OneTeam’s best practices and the OneTeam platform where they can opt-in to GLAs;

  • In-App Education
    Working with ASP experts, OneTeam will provide education on group licensing best practices that will live in INFLCR’s Storyteller Playbook, which student-athletes can access on-demand via desktop or via the INFLCR app using their mobile device; and

  •  In-App Reporting
    All student-athlete group licensing transactions can be reported to the INFLCR Verified Ledger, providing comprehensive reporting for collegiate athletics programs. 

“As group licensing is allowed in collegiate athletics, we believe it will be a big opportunity for men and women in all sports, at all levels,” says Jim Cavale, founder and chief executive officer, INFLCR. “OneTeam is the clear leader in group licensing for athletes, and they are natural strategic partners as we seek to provide our clients and their student-athletes with the best resources to support NIL activities.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like