Through the agreement, brokered by trademark licensing agent Beanstalk, HanesBrands will deliver an assortment of Ohio State-branded men's, women's, youth and infant/toddler fan apparel across the mass, mid-tier and campus retail channels.
HanesBrands has served as a college licensee with its Champion brand for more than 30 years, and the company has committed to enhancing Ohio State's brand and student experience. Ohio State will gain access to academic resources through internships, market research studies, and HanesBrands executives' participation in university programs and projects. They will also facilitate corporate social responsibility trips for students and staff to visit manufacturing facilities and review its socially responsible business practices.
The long-term agreement provides a multi-million-dollar royalty revenue commitment
"Securing this relationship with Ohio State, one of the most successful college properties in retail, is a big honor for HanesBrands," says John Fryer, president, sports apparel, HanesBrands. "We produce more than 30 million licensed garments per year, and 80 percent of our products are made in Hanes-owned facilities or through dedicated contractors, which gives us greater oversight to ensure our products are manufactured in an environmentally and socially responsible way. We are proud to work with a school that recognizes the importance of social responsibility, and we look forward to delivering an assortment of elevated brands to Buckeye fans and students for years to come."
As part of the agreement, HanesBrands will also provide retail experiences with unique on-campus concept shops and leverage its strategic partnerships with key retailers for premium distribution and in-store presentation for Ohio State apparel.
HanesBrands, in addition to Ohio State's official side-line licensee Nike, will serve as the lead apparel licensees in Ohio State's comprehensive licensing program.
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