The University of North Carolina at Chapel Hill has extended its multimedia rights and licensing agreement with IMG College Licensing through 2025. Additionally, North Carolina State has entered into a partnership with the licensing agency for a term of four years.

Under the terms of the agreement, UNC-Chapel Hill and NC State will have access to IMG College Licensing’s tools and systems as well as its marketing, management and brand protection networks.

The partnership also marks the first time two universities are joining forces for brand management. 

The University of North Carolina at Chapel Hill and IMG originally forged their partnership in 1982.