Cherokee Acquires Maternity Brand

Cherokee Group has acquired the Liz Lange Maternity and Completely Me brands from LLM Management, an affiliate of Bluestar Alliance.

“We are excited to welcome Liz as the latest addition to our strong and growing family of sought-after style-focused lifestyle brands,” says Henry Stupp, chief executive officer, Cherokee Group. “In addition to Liz’s current distribution, we see an opportunity to leverage our global platform, which spans over 40 countries worldwide.”

The Liz Lange Maternity brand, available exclusively at Target, is credited with revolutionizing maternity wear by providing pregnant women stylish clothing for the first time and is one of the most recognized maternity brands in North America.

The acquisition also includes the Completely Me by Liz Lange sportswear brand, which was launched in 2010 in an exclusive partnership with the Home Shopping Network in the U.S. and The Shopping Channel in Canada.

“We are thrilled to become a part of the Cherokee family and work directly with the Cherokee Group management team to expand the reach of our brand to expecting moms around the world,” says Liz Lange, founder and creative director, Liz Lange Maternity.