Snoopy and Woodstock inspire new line of t-shirts, dungarees, a sweatshirt and more.
Zara has revealed a new range of Peanuts-themed fashion and accessories for children and women, which are now available at its locations worldwide.
CPLG’s Spanish office brokered the deal on behalf of Peanuts Worldwide.
The first collection, which is targeted at girls ages 4-14, features Snoopy and Woodstock and includes denim dungarees, t-shirts, a dress, a sweatshirt, plimsols, a backpack and a khaki parka.
“Peanuts has a long-standing relationships with many of the Inditex brands and we are happy to continue our partnership through this Zara collection,” says Tara Botwick, senior director, international licensing, Peanuts Worldwide. “Zara’s role as a key player in the fast fashion industry keeps Peanuts front of mind with the key Millennial demographic.”
Meanwhile, Zara has also released a Peanuts-themed khaki jumpsuit and oversized shirt for women.
“We are thrilled to secure the launch of these multi-target collections in Zara, which confirms Inditex’s continued commitment to Peanuts as we extend the alliance between these two companies,” says Pau Pascual, managing director, CPLG Iberia. “Peanuts is an evergreen brand that resonates with different generations of fans making it an attractive brand for global retailers like Zara and the rest of the Inditex brands.”