April 6, 2018
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie
X-Men: Apocalypse
, making the candy the exclusive confectionary promotional partner of the film, which will open May 27, 2016.
The promotional campaign will include retail displays and packaging, digital and out-of-home media, TV and in-cinema advertising, consumer promotionsand social media content. Additionally, M&M’s World and My M&M’S will offer themed merchandise and special blends of candy featuring icons from the film.
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