MNS Creative’s character brand Whatif Monster, the winner of License! Global’s One to Watch contest for new brands in 2016, has launched a Kickstarter campaign.

The aim of the campaign is to raise funds to pitch a cartoon based on the character to multiple networks. Campaign backers will receive a host of themed products, variant on their pledge level, including a keychain, bookmark, sticker set, mug, blanket and more.

The Whatif Monster Kickstarter campaign will run until Sept. 18.