WBCP Unveils Batman v Superman Lineup

Warner Bros. Consumer Products has teamed up with a slate of global licensees to support its upcoming action-adventure film Batman v Superman: Dawn of Justice, which hits theaters March 25.

April 6, 2018

WBCP Unveils Batman v Superman Lineup

Mattel, LEGO, Scholastic and more unveil products for the upcoming film.


Global master toy licensee Mattel has unveiled a vast toy line including action figures, vehicles, play sets and a line of Multiverse highly detailed collectible figures.

Also supporting the film is LEGO, with new construction sets, and Rubie’s Costume, which will add a new line of

Batman v Superman

-inspired costumes and accessories for children and adults.

Additionally, Scholastic will release a behind-the-scenes children’s film guide and movie companion junior novel. Titan Books will also release the film’s official art/making of book, souvenir magazine and tech manuals focusing on the gadgets, vehicles and weapons of the film.

Other licensees include Bioworld (apparel and accessories), Junk Food (t-shirts), Matchless London (leather jackets and bags), Sakar International (electronics), Converse, Under

Armour, New Era Cap, Hallmark, Pez Candy, General Mills and many more.


“As the most iconic superheroes come together for the first time ever on the big screen in

Batman v Superman: Dawn of Justice,

we are thrilled to be partnering with licensees around the world to support the film,” says Diane Nelson, president, DC Entertainment, WBCP, president and chief content officer, WBIE.

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