Mattel, LEGO, Scholastic and more unveil products for the upcoming film.

Warner Bros. Consumer Products has teamed up with a slate of global licensees to support its upcoming action-adventure film Batman v Superman: Dawn of Justice, which hits theaters March 25.

Global master toy licensee Mattel has unveiled a vast toy line including action figures, vehicles, play sets and a line of Multiverse highly detailed collectible figures.

Also supporting the film is LEGO, with new construction sets, and Rubie’s Costume, which will add a new line of Batman v Superman-inspired costumes and accessories for children and adults.

Additionally, Scholastic will release a behind-the-scenes children’s film guide and movie companion junior novel. Titan Books will also release the film’s official art/making of book, souvenir magazine and tech manuals focusing on the gadgets, vehicles and weapons of the film.

Other licensees include Bioworld (apparel and accessories), Junk Food (t-shirts), Matchless London (leather jackets and bags), Sakar International (electronics), Converse, Under Armour, New Era Cap, Hallmark, Pez Candy, General Mills and many more.

In addition to licensees in the U.S., global licensees have been gearing up for the film as well. Throughout the world, retailers and partners include Carrefour, H&M, Inditex, Lidl, Primark, Sambro, Vivd Toy Group, Jay Jays, Big W, Hunter Leisure, Caprice and dozens more.

“As the most iconic superheroes come together for the first time ever on the big screen in Batman v Superman: Dawn of Justice, we are thrilled to be partnering with licensees around the world to support the film,” says Diane Nelson, president, DC Entertainment, WBCP, president and chief content officer, WBIE.