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WBCP Unites Super Hero and Animation Franchises

WBCP Unites Super Hero and Animation Franchises

Warner Bros. Consumer Products EMEA has released details of three major cobranding collaborations for its iconic entertainment brands.

Warner Bros. Consumer Products EMEA has released details of three major cobranding collaborations for its iconic entertainment brands Tom and Jerry, Looney Tunes and DC Comics Super Heroes.

WBCP is introducing Puma as a partner with Tom and Jerry and Superman for a range of co-branded apparel, accessories and footwear. The long-term global deal (excluding the U.S. and Canada for Superman and Chile for Tom and Jerry) will span children’s and adult categories, while the Puma Superman collection will be for children. The product lines are set to launch in spring and summer 2015 and are expected to be available at Puma stores and e-commerce sites, department stores, hypermarkets, sports retailers, specialty footwear stores and independents.

WBCP EMEA is also celebrating the co-branding partnership it announced last year between Looney Tunes and the National Basketball Association. The company is announcing its first deal with Allegre to develop a range of plush including puppets, cushions and plush key chains featuring iconic characters such as Bugs Bunny, Daffy Duck and Sylvester dressed in NBA team jerseys including the Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Miami Heat and San Antonio Spurs.

In addition, WBCP is expanding on its partnership between Sanrio’s Hello Kitty and DC Comics Super Heroes, which have inspired a variety of product lines, including apparel at H&M and Benetton. It will now include DC Comics Super-Villains. The new series features Hello Kitty styled as Catwoman, Poison Ivy and Harley Quinn, will target girls, women and collectors through a range of licensed merchandise.

“Co-branding opportunities continue to grow with our classic animation franchises and DC Comics Super Heroes,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “By putting together two brands of global status, such as DC Comics Super Heroes and Hello Kitty, we are inspiring new products for retailers and consumers. We are very pleased with the impact these co-branding deals have made and are excited to see them evolve and grow overthe long term.”

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