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WBCP Plans Harry Potter Retail Experience

WBCP Plans Harry Potter Retail Experience

NORTH AMERICA–Warner Bros. Consumer Products and GES have teamed up to introduce Christmas in the Wizarding World, a new Harry Potter-themed retail experience.

The holiday retail destination will include a curated selection of Wizarding World merchandise, photo opportunities and more.

NORTH AMERICA–Warner Bros. Consumer Products and GES have teamed up to introduce Christmas in the Wizarding World, a new Harry Potter-themed retail experience.

The holiday retail experience, which will be reminiscent of the setting and atmosphere of a wintry Hogsmeade village, will feature a specially curated selection of Wizarding World merchandise including holiday ornaments and stockings, house sweaters and school robes, confections from Bertie Bott’s Every Flavour Beans and Chocolate Frogs, plush owls, wands, jewelry and branded collectibles.

The retail experience will also include photo opportunities, an interactive Quaffle Toss game, animated shop windows and a special experience at Ollivanders.

“Christmas in the Wizarding World will redefine the traditional shopping center holiday offering by creating a themed retail experience inspired by one of the most beloved brands of all time, Harry Potter,” says Eddie Newquist, chief creative officer and executive vice president, GES. “We’ve recreated the magical settings of Hogsmeade village and will bring it to the fans and families in Utah, who will be the first to experience this innovative retail environment.”

Christmas in the Wizarding World will make its debut at The Shops at South Town in Sandy, Utah, on Nov. 8 and will be available through Jan. 31, 2018.

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