WBCP Expands Hello Kitty Collab

Warner Bros. Consumer Products EMEA, in partnership with DC Entertainment, has unveiled new artwork for its collaboration between Sanrio’s Hello Kitty and DC Comics.

The new DC Comics Super-Villains series is based on some of DC Entertainment’s most iconic female comic book villains and will see Hello Kitty styled as Catwoman, Poison Ivy and Harley Quinn.

The line will target girls, women and collectors and will feature a range of licensed merchandise including apparel, accessories, footwear, stationery, publishing, personal care, branded food products and promotions.

The full character style guide is being showcased at Licensing Expo this week to licensees for EMEA distribution.

“We received an incredible response to the first Hello Kitty DC Comics Super Heroes artwork when we launched the partnership last year, and for our follow-up style guide we were keen to mine the rich gallery of Super-Villains that can further enhance the ‘cool’ factor of this brand collaboration,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “The Super-Villains style guide has great potential to inspire a fresh new wave of licensed merchandise that will resonate with consumers.”