V.I.P. Entertainment & Merchandising has launched its licensing program for Happy Toon World, a U.S.-based entertainment company consisting of 75 junior versions of famous characters.

The brand has already received multiple inquiries for licensing the characters in promotional give-away products, private label activities and mass merchandised-based product lines, according to V.I.P.

Additionally, the company says its licensees are pursuing a broader retail distribution plan for the property, which includes sales in gas stations, convenience stores, post offices and online platforms.