April 6, 2018
Pantone has created its first character-inspired color based on the Minions characters from Illumination Entertainment and Universal Partnerships & Licensing's
Despicable Me
franchise.
The partnership to create Minion Yellow, was initiated by music star Pharrell Williams, creator of the music for the film franchise, who came up with the idea while at the Pantone Color Institute, the research arm of the company.
The Minions will star in their own self-titled spin-off film, set to hit theaters July 10.
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