April 6, 2018
The shops are scheduled to open later this year at Universal Orlando Resort and at Universal Studios Hollywood in the future.
This will mark Hello Kitty’s official retail debut at theme parks in North America. The shops will offer specialty merchandise including stationery, home goods, apparel, accessories and collectibles. The majority of merchandise will be devoted to Hello Kitty, but the Sanrio characters Chococat, My Melody, Badtz-Maru, Purin and Keroppi will also have a presence.
Hello Kitty confectionery and specialty co-branded Hello Kitty Universal park-exclusive products will also be available.
The Hello Kitty stores at Universal Studios will also offer enhanced interactive retail experiences. Customers can shop for custom-designed merchandise, enjoy photo opportunities with Sanrio properties, create souvenir versions of Hello Kitty’s signaturebow, and even meet Hello Kitty herself.
“Our partnership with Universal brings Sanrio’s experiential entertainment presence to a new level,” says Janet Hsu, president and chief operating officer, Sanrio. “We look forward to this introduction into Universal theme parks to offer new connection points to Sanrio fans of all ages.”
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