Maxine has experienced demonstrated success in the industry for over 20 years, and with hundreds of millions of cards sold to date, this “Queen of Crabbiness” continues to be a top performer for Hallmark with books, calendars, a Web site, and a variety of other merchandise. UM will continue to nurture and expand the offerings for Maxine as a true evergreen property.
“Partnering with Hallmark on hoops&yoyo and Maxine is a unique opportunity to grow dynamic properties into true evergreen brands,” says Joshua Kislevitz, senior vice
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