April 6, 2018
Maxine has experienced demonstrated success in the industry for over 20 years, and with hundreds of millions of cards sold to date, this “Queen of Crabbiness” continues to be a top performer for Hallmark with books, calendars, a Web site, and a variety of other merchandise. UM will continue to nurture and expand the offerings for Maxine as a true evergreen property.
“Partnering with Hallmark on hoops&yoyo and Maxine is a unique opportunity to grow dynamic properties into true evergreen brands,” says Joshua Kislevitz, senior vicepresident of domestic licensing at United Media. “While we will be open to certain immediate possibilities, both Hallmark and United Media are focused on building these brands for the long term.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.