Uniqlo Launches New Miffy Collection

Following on 2015’s Miffy x Uniqlo collaboration, a brand-new line of girls’ t-shirts featuring Dick Bruna’s bunny character has launched for the spring/summer at the mid-tier global retailer.

April 6, 2018

Uniqlo Launches New Miffy Collection

New range will roll out in Uniqlo stores in 14 countries.


The new Miffy x Uniqlo range will combine Bruna’s signature black outlines and contrasting primary colors with Uniqlo’s contemporary approach to clothing design.

The collaborative apparel collection will roll out this month online and across Uniqlo’s stores in China, Japan, the U.S., Australia, South Korea, Hong Kong, Taiwan, Thailand, Philippines, the U.K., France, Germany and Russia.

“We are thrilled to once again partner with Uniqlo after a successful 60th anniversary year and bring together two brands, which are known and loved throughout the world,” says Marja Kerkhof, managing director, Mercis, Dick Bruna’s rights owner.

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