Uglydoll Locks Up Key Deal

Pretty Ugly, owner of the Uglydoll brand, has partnered with Howard Keys for a line of keys, key chains and lanyards in North America and selected international territories. 

"The key to success is introducing a practical and comical way to avoid misplacing your house keys. So, we're introducing hilarious character branded keys and lanyards," says Alita Friedman, chief operating officer, Pretty Ugly.