July 23, 2020
Tweety and Sylvester, known as Titti and Silvestro in Italy, are the protagonists of the new THUN capsule collection.
The line is divided into ten references between hand-decorated ceramics and accessories, such as a key ring, two mugs with underglaze decoration and a shopper. The capsule is the first of the new collaboration between THUN and Warner Bros. Consumer Products.
“Two universes join forces, sharing the same founding values that made them famous in the world, with a project that enhances the stories of the characters in a new and exclusive edition,” says Francesco Spanedda, chief brand officer, THUN. “This new partnership reaffirms THUN's expertise in projects and product development related to the world of collectibles and objects, making strategic collaboration for both companies.
The partnership will also develop around a dedicated communication project, which will take place this month both in-store and online with the campaign “Titti & Silvestro: Finally Friends?” and the hashtag #LooneyTunesXThun.
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