April 6, 2018
New collection features classic character on tees, jackets, caps and more in the U.K.
The deal was brokered by the brand's U.K. agent, Allsorts Licensing.
The new TSPTR Popeye collection includes t-shirts, sweats, jackets and caps is on sale now at independent retailers.
“If there was ever an American Icon that represented the TSPTR brand values (truth, symmetry, pleasure, taste, recognition) it is Popeye The Sailorman–the good guy underdog with a mean uppercut and a penchant for canned spinach and skinny women,” says Daniel Savory, managing director, TSPTR.
“We welcome TSPTR to the licensing program as they are well designed, good-quality clothes with excellent distribution," says John McInnerny, Allsorts licensing. "Popeye and TSPTR will be good shipmates.”
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