Sony Pictures Consumer Products has launched an exclusive retail program with Toys 'R' Us to support the release of Sony Pictures Animation and Aardman Studios’ first holiday animated motion picture, Arthur Christmas, which hits theaters Nov. 23.

Toys 'R' Us opened an Arthur Christmas merchandise feature shop yesterday. To support the in-stores is the promotion The 12 days of Arthur Christmas, during which radio stations across the country will be giving away Schwinn and Mongoose bikes provided by Toys 'R' Us.

Licensees in the property's program include The Bridge Direct with figurines, plush, and reindeer slippers; Santa’s Best with Christmas ornaments and stockings; Cardinal Industries with memory games and puzzles; Sterling Publishing with storybooks, novelizations, sticker books and e-books; Spin Up Games with a mobile game; Newmarket Press with a “making of” pictorial book; and American Greetings with gift wrap.