Torrid Debuts Hello Kitty Line

Sanrio has tapped Torrid to create the first limited edition Hello Kitty plus-size capsule collection.

April 6, 2018

Torrid Debuts Hello Kitty Line

Hot Topic’s plus-size retailer will also feature the classic character in a pop-up shopping event.

Sanrio has tapped Torrid to create the first limited edition Hello Kitty plus-size capsule collection.

The 11-piece collection, designed exclusively for women sizes 10 to 30, will feature Hello Kitty prints, hardware and accents and will include sweaters, tops, dresses, skirts, cardigans and more.

“The debut Hello Kitty Torrid collection blends iconic Hello Kitty graphics with modern fashion styles that will be a hit with Hello Kitty fans and Torrid customers,” says Jill Koch, senior vice president, brand management and marketing, Sanrio.

Additionally, Sanrio and Torrid will host a one-day pop-up shopping event Friday, July 15, at Torrid’s Irvine Spectrum Center store in Irvine, Calif. Customers attending the event will be able to exclusively shop the collection in-store, as well as have the opportunity to meet plus-size fashion blogger Amina Mucciolo, who is featured in the collection’s campaign.

“We love Hello Kitty just as much as our customers, so we’re thrilled to collaborate with Sanrio

on the world’s first plus-size Hello Kitty fashion collection,” says Kate Horton, senior vice president, general merchandising manager, Torrid. “Our girls have been waiting for this…they’re going to love it!”

The plus-size Hello Kitty capsule collection is now available exclusively at

Torrid.com

.

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