Leading up to the kaiju’s 66th birthday on Nov. 3, Toho International has revealed a slew of Godzilla brand and licensing announcements to help fans celebrate Godzilla Day. 

The company announced a batch of all-new episodes to drop weekly for its popular “Godzilla Tales” series and also unveiled Godzilla-themed licensing collaborations in gaming, apparel, collectibles and more categories.

“Fans of Godzilla roar louder than any community I know, and we still want to make sure they are able to commemorate their favorite character in exciting new ways,” says Lora Cohn, managing director, Toho International. “With more people online than ever, now is the perfect opportunity to treat fans to the hilarious ‘Godzilla Tales’ series, while also filling the gap between our major theatrical release next year with ‘Godzilla vs. Kong.’ We are thrilled with the seamless collaboration of our licensees to deliver even more meaningful experiences and products to fans.”

Toho is furthering the Godzilla Day celebrations with the following licensee collaborations:

On Nov. 3, 1954, Godzilla made its first appearance in Toho’s “Godzilla,” a classic monster movie widely regarded as a masterpiece. The date is officially Godzilla’s birthday, with a Godzilla Festival held in Japan each year to celebrate. In 2019, the festival gathered more than 20,000 visitors, and this year’s event will be held virtually.