The Jim Henson Company Adds ‘Fraggle Rock’ Licensees

Product lines feature “Fraggle Rock: Back to the Rock” and classic “Fraggle Rock” series.

License Global, Content Editor

May 31, 2024

1 Min Read
Gobo from Fraggle Rock, The Jim Henson Company
Gobo from Fraggle RockLicense Global, Tom Hinckley

The Jim Henson Company has announced multiple new licensees and products for the Fraggle Rock franchise. The partnerships feature product lines for kids based on the Emmy Award-winning series, “Fraggle Rock: Back to the Rock” reboot (currently streaming exclusively on Apple TV+), as well as collectibles, fashion apparel and accessories for nostalgic adult fans of the classic 1980’s “Fraggle Rock” series.

MGA Entertainment, previously announced as the global master toy partner for “Fraggle Rock: Back to the Rock,” shares the first look at its upcoming line of Fraggle plush friends, available in August at mass market, Amazon and specialty stores.

Baker and Taylor’s Paw Prints imprint has also revealed the covers for its recently announced “Fraggle Rock: Back to the Rock” chapter books and story books that will launch later this year.

For the adult Silly Creatures (the Fraggles’ name for humans), Henson has several new partners developing innovative products that embrace the joy and spirit that has kept the Fraggles rocking for over 40 years. These licensees include Poppy & Pout (flower-powered lip care), Okkto (pens and watches), Zox (watch bands and wrist bands), Teeturtle (novelty items and apparel) and Winter Water Works (certified organic cotton apparel).

“Fans of both the new ‘Back to the Rock’ series and the classic Fraggle Rock production are looking forward to all of these wonderful upcoming products,” says Melissa Segal, head, global consumer products, The Jim Henson Company.

Watch Segal – and a special guest  – talk about The Jim Henson Company’s licensing program at Licensing Expo 2024 ...

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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