The Big Toddle has seen an increase of 33 percent in participation since the “Teletubbies” support began.
Through the agreement, DHX Brands’ “Teletubbies” will support the event, which launched on June 19 in the U.K., through a series of tie-in activities online, including making your own themed antenna headband.
The Big Toddle is an annual charity event that asks nurseries and parents throughout the U.K. to arrange their own events for preschoolers over the summer months to help raise money for the charity. Since the “Teletubbies” support began, there has been a 33 percent increase in the number of participants, according to the companies.
Additionally, both “Teletubbies” and The Big Toddle are celebrating their 20th anniversaries this year.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.