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April 6, 2018
In addition to celebration activities in honor of Hello Kitty’s 40th anniversary, Team! Licensing has added a number of new partners for the Sanrio character in G/A/S.
Most of the new product is slated to hit the German market this year.
Among the new partners on board are:
Delta Sports for temporary tattoos;
Ju Sports for boxing gloves and karate gowns;
Chr. Storz for chocolates in various forms including hearts and classic bars;
Limuh for ice teas, cola and stevia-enriched soft drinks;
Zimmermann-Graef & Müller for alcohol-free, fizzy soft drinks styled like champagne;
Peter Spaks for branded ketchup in tubes and single-serve sachets;
Zwilling for a cutlery set featuring Hello Kitty and her best friends;
Johnson & Johnson for a branded range of its Bebe skincare line for babies; and
Pet Value for branded cat food.
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