The toy company will expand its roster of licensed brands with the classic character
NORTH AMERICA–TCG Toys is planning a new line of toys and games for preschoolers featuring Dick Bruna’s classic character Miffy.
The popular heritage brand is managed by Big Tent Entertainment and owned by Mercis Media. TCG's new product line will be available at retail in the spring.
"Miffy is an internationally adored character, and we're very excited to be working with Big Tent Entertainment to introduce a range of games and puzzles in the U.S. and Canada, so kids and families can interact with this adorable little bunny in new and extraordinary ways,” says Jessica Gavin, vice president, marketing and licensing, TCG. “Through our fresh new collection, we look forward to making more friends for Miffy around the world."