The Joy Tashjian Marketing Group has been named as the exclusive U.S. licensing agency for the popular U.K. character property Tired Ted.

Featuring a mix of illustrative and photographic art, the brand features the philosophical bear Ted, a family heirloom that has been loved by several generations.

JTMG plans to launch the burgeoning European brand in the U.S. with a wide range of year-round and seasonal offerings in categories including greetings and stationery, bedding, sleepwear, apparel and digital.

“Tired Ted is a tremendously engaging brand with broad consumer appeal," says Joy Tashjian, president, JTMG. "We look forward to replicating the success enjoyed by this extraordinary property in the UK here in the States as we introduce this endearing character property across all targeted consumer product categories."