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Target to Launch New Moodsters Brand

Target to Launch New Moodsters Brand

Jelly Jam Entertainment has partnered with Kids Preferred for the new Moodsters line of toys and books designed to teach young children about feelings.

Jelly Jam Entertainment has partnered with Kids Preferred for the new Moodsters line of toys and books designed to teach young children about feelings, set to launch exclusively at Target in the U.S. and online.

Available beginning in August, the brand is based on a curriculum from Marc Brackett of the Yale Center for Emotional Intelligence and features five detective characters who come to the rescue when their friends Zach and Zoey have a feelings emergency.

The initial launch will feature three SKUs, each with an accompanying storybook, including the Moodster Meter electronic "feelings thermometer," the Feelings Flashlight and the Moodster Mirror.

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