“When we were first discussing the idea of a global Peanuts initiative a couple of years ago, it was clear even then (pre-pandemic) that the world could really benefit from more empathy, more thoughtfulness, more care for the Earth and all its inhabitants and just more happiness all around,” says Melissa Menta, senior vice president, marketing, communications, Peanuts Worldwide. “Who better to lead that kind of movement than Peanuts, which has been inspiring joy since 1950!”
“The initiative is rooted in Charles Schulz’s creation,” adds Menta. “‘Sparky’, as we knew him, covered every conceivable topic in his comic strip over 50 years, many of which had to do with caring for itself, each other and the Earth, expressed through the experiences and the humor of his characters.”
Using the inspiration of Charles M. Shultz’s legacy, Peanuts Worldwide is, first and foremost, helping us to take care of ourselves. One of the core trends surrounding individuals today is the increased need for mental health support and wellbeing. On average, 31 percent of people asked across seven countries were concerned about the pandemic’s impact on their mental health (source: Global Web Index) and 11 percent of people note they’re working late “all the time.” With our work/life and mental health balances a looming crisis, Peanuts is making sure we’re all aware of the importance of self-care.
“I’m sure I don’t have to tell you – because you and I are undoubtedly feeling it, too – that everyone these days is more stressed, working harder and coping with more challenges than possibly at any other time, certainly in this century,” adds Menta. “It’s hard to take care of others until you give yourself a break first. It’s the ‘put on your oxygen mask first so you can help someone else with theirs’ philosophy.”
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