Bei Lu will utilize the characters from Little Suzy’s Zoo to develop a comprehensive line of baby apparel and accessories including outerwear, backpacks, bibs, baby slings, sleeping bags, mittens, socks, as well as a line of maternity and baby products to include diaper bags, bathing caps, bathtubs, finger nail clippers, combs, bottles, pacifiers, bowls, spoons, cups, teethers, bedding linens, blankets, pillows, and health products such as thermometers, shampoo, lotion and more.
Merchandise created by Bei Lu will be sold through flagship online stores as well as specialty stores in China.
“It will be wonderful to see mothers and their babies and families in China bringing Suzy’s Zoo into their lives,” says Suzy Spafford, creator, Suzy’s Zoo. We hope they will be making friends with the characters very soon.”
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