The new candy collection will feature Hello Kitty, Keroppi, Gudetama, My Melody and other popular Sanrio characters.

NORTH AMERICA–Sanrio has teamed up with luxury candy boutique Sugarfina to create Sanrio Loves Sugarfina, a collection of candy bento boxes and candy cubes inspired by Hello Kitty and other Sanrio characters.

Through the collaboration, Sugarfina has developed two new candies celebrating Hello Kitty’s style–a strawberry gummy shaped like her signature bow and a Hello Kitty gummy in the shape of her face and flavored like her favorite food, apple pie. Both candies are included in a limited edition bow-shaped candy bento box. The candy collection will also feature other popular Sanrio characters including Keroppi, Gudetama, My Melody, Chococat and Badtz-Maru, with candies paired to their unique personalities.

Additionally, Sugarfina has developed its first-ever pop-up candy bento box, which is a magnetic box that opens to reveal a pop-up diorama featuring the Sanrio characters.

The entire Sanrio Loves Sugarfina collection will be available in Sugarfina stores and online, beginning Sept. 18.