Subway Unveils U.K. Paddington Campaign

The new Subway Kids’ Pak campaign will offer six different Paddington pencil toppers to collect.

EUROPE–The Copyrights Group has teamed up with Subway to launch a new campaign in the U.K. and Ireland to tie in with the upcoming movie Paddington 2.

For a limited time, Subway will offer the Paddington 2 Kids’ Pak, which features a mini sub, a choice of Robinsons Fruit Shoot My-5 or water and a Bear Pure Fruit Yoyos. Each Kids’ Pak also comes with one of six collectible pencils and toppers featuring Paddington in his famous blue coat and red hat.

Paddington 2 opens in U.K. theaters on Nov. 10.