Jim Benton has tapped Striker Entertainment to represent his publishing brand It’s Happy Bunny for licensing.

“I’ve known Marc Mostman [partner at Striker Entertainment] for years, and this seems like an excellent time to partner up. I’m looking forward to new projects with It’s Happy Bunny, and Striker Entertainment is a perfect partner,” says Benton.

The property has already won five LIMA awards and earned more than $750 million at retail.

Additionally, Benton continues to work on new properties. His new picture book The End (Almost) was recently released by Scholastic and NBM Publishing is planning a collection of his online cartoons called Dog Butts and Love. And Stuff Like That. And Cats. to be released this July.