Strawberry Shortcake Returns to KFC China

A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China, that will see the character featured in kids’ meals through June 15.

This is Strawberry Shortcake’s fourth consecutive promotion at the restaurant chain. Toys by Robin supplied the kids’ meal premiums, which include bracelets, hologram spectacles and fashion bangles.

The deal between American Greetings Properties and KFC China, was brokered by AGP’s local Chinese licensing agent Medialink.