Strawberry Shortcake Grows in Italy


AG Properties continues to expand the Strawberry Shortcake brand in Europe with a series of new deals in Italy.

The new partnerships in publishing, confectionery and arts and craft categories were secured by Copyright Promotions Licensing Group, AGP’s international licensing agent.

A series of new publishing products are set to hit retail this spring including magic albums, activity books and coloring books from Edizioni Play Press; and novelty, picture, story and activity books from RCS Libri.

“Publishing continues to be a very strong licensing category for Strawberry Shortcake worldwide, evidenced by these new book deals that have been secured for the property in Italy,” says Carla Silva, vice president of global licensing, AGP. "The European audience has truly embraced Strawberry Shortcake as an iconic character that moms enjoy sharing with their children.”

Multiprint is also planning a line of stationery and arts and crafts items under the brand Uva Fragola.

CPLG also secured a deal with Nestlé Italiana for Easter and chocolate eggs branded Perugina, that hit retail just in time for Easter this year.