Strawberry Shortcake Gets Made Up | License Global

Strawberry Shortcake Gets Made Up

American Greetings Properties has debuted a new line of Strawberry Shortcake makeup for girls in Brazil, in a deal brokered by Exim Licensing Group.

Created in partnership with the Climaco Group’s Fenzza makeup brand, the line incorporates characters from the TV show, “Strawberry Shortcake’s Berry Bitty Adventures,” which airs in Brazil on Disney Junior.

The line features four makeup pallets–red for Strawberry Shortcake, orange for Orange Blossom, purple for Blueberry Muffin and green for Lemon Meringue–as well as body glitter, lip gloss, eye shadow and nail polish.

“Strawberry Shortcake is extremely popular in Brazil, a key market for our international marketing expansion,” says Carla Silva, senior vice president of global licensing, AGP. “The makeup line from Fenzza provides fun, quality products that lend themselves perfectly to the market, as Strawberry Shortcake fans will be able to express themselves just like the girls in Berry Bitty City.”