TV character will be featured in summer clothing range throughout Russia.
Nickelodeon and Viacom Consumer Products has partnered with licensee TD Gulliver for a new spring/summer “SpongeBob SquarePants” apparel collection for Russia and surrounding territories.
The themed apparel range will include swimsuits, swim trunks, headwear, accessories and outdoor clothing. The range marks TD Gulliver’s third launch since partnering with NVCP in March 2015.
The collection is available now in stores throughout Russia, Azerbaijan, Belarus and Kazakhstan.